![]() ![]() Gucci launched its Gucci Garden on Roblox in May 2021. Meanwhile, fashion brands are also diving deeper into the Roblox ecosystem. And l ast year, Forever 21 launched Forever 21 Shop City, a virtual environment where Roblox users can enhance their stores and compete to become the “top shop.” In June, the fashion retailer added its Barbie Summer 2022 Collection to Forever 21 Shop City on Roblox. To attract younger consumers, Walmart has launched two Roblox environments, one dubbed Walmart’s “Universe of Play” and the other “House of Style.” Gap unveiled its virtual experience called “Club Roblox” in May, which features a fashion show minigame, a juice bar and a photo booth. The furniture and home decor retailer joins other fashion brands and retailers in experimenting with Roblox. “The launch of West Elm Home Design makes our company the first specialty home retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm Neighborhood.” President and CEO Laura Alber said in a statement. “We’re excited to expand our company into the metaverse and connect West Elm with the millions of daily Roblox users around the world,” Williams-Sonoma, Inc. The retailer said Roblox users can beautify their virtual spaces with West Elm furniture, lighting, garden accessories and other decorations. West Elm is getting in on the metaverse action to let Roblox users express themselves with the brand’s furniture and decor. ![]()
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